Seems like marketers are starting to get this whole sex sells thing. You can’t just parade out Kate Upton in a bikini and have her tell viewers to buy your product or service. You need to be somewhat clever about it.
The guys at Scion get it. They filmed a series of shorts featuring different types of people attempting to enjoy donuts and milk while riding in a Scion IQ doing donuts in a parking lot. The spots showcase the IQ’s tight turning radius and room for four passengers. There was PLENTY of room for the four young ladies in bikinis and the splash zone created when those women are given large glasses of creamy white milk.
Would it have been TOO over the top to have one of the girls accidentally crush a Boston eclair in her hand and onto her chest? Yeah? Okay. We need to lay off the Food Network.
